ACVD (Association of Direct Selling Companies) was created in July 2002, in Bucharest, and it aims to protect consumers’ rights and enforce ethical codes at any time and at the highest standards.

ACVD’s members are Amway Romania Marketing SRL, Avon Cosmetics (Romania) SRL, Capra Nera by Deesse of Switzerland, Golden Neo-Life Diamite International SRL, SC Zepter International Import - Export România SRL, S.C. Herbalife RO S.R.L.

The association mainly aims to promote the communication, cooperation and standing dialogue between ACVD and the Romanian authorities; to promote the concept of direct selling and explain the methods, targets, economic relevance and benefits of direct selling for the consumers; it provides collective and individual exchange of experience between its members.